By Carol Smullen
Orange Chamber of Commerce
Carol Smullen
Membership in the Orange Chamber of Commerce is one of the most valuable marketing investments you can make – an investment that delivers a huge return on investment. Join and let the chamber work for you.
Consumers are 80 percent more likely to do business with a chamber member. A national survey of 2000 adults reveals that being active in a local chamber of commerce is an effective business strategy because two-thirds of consumers believe that such companies use good business practices, are reputable, care about their customers and are involved in the community.
It is no surprise that the Orange Chamber’s mission aligns with these attributes – to build a positive business environment while enhancing our community’s quality of life.
The study conducted by the Shapiro Group, an Atlanta-based strategic consulting firm, found consumer perceptions of chamber members to be positive in many ways:
– When consumers know that a small business is a member of the chamber of commerce, they are 80 percent more likely to purchase goods or services from the company in the future.
– Consumers show a 73 percent increase in awareness of a small business if it is a member of a chamber of commerce.
– Companies enjoy a 68 percent increase in their reputation when consumers know they are a member of the chamber of commerce.
Small businesses are the largest segment of the Orange Chamber’s membership. The study indicates that chamber membership has consistent and powerful benefits for small business members – if consumers are aware that the small business is a chamber member.
One of the best things that you can do once you have joined our chamber is to attend a “Morning Jolt” Coffee & Conversation. If you are a long-standing member, this monthly opportunity serves as a refresher on all that our chamber offers to help ensure you are taking full advantage of your investment.
Check out all the opportunities at orangectchamber.com.