The redesigned Orange Chamber of Commerce logo. Contributed image.
The Orange Chamber of Commerce, Inc. unveiled a new logo during their Business After Hours event Jan. 25 at the Mexico Tipico restaurant. A committee made up of Chamber board members was formed to redesign the Chamber’s website and decided to change the logo as well.
In an effort to stay relevant and position the Chamber for growth, the committee, composed of Leslie Marsh, Cruise Planners, and Silvi Sboui of People’s United Bank; Maria Sandillo of Apicella Adjusters; and Katerina Miller of UIL Holdings, chose ChamberMaster/GrowthZone to design and build the new website after reviewing several proposals and visiting numerous sites.
A new logo was needed to continue with the rebranding of the Chamber. Using the farmer and oxen, with bold lettering, the Chamber links its identity to the town and retains its New England flavor.