Real Talk
By Barbara Lehrer
The business principles of real estate cover everything from respect to quality of the environment. This profession demands a strict level of education. Keeping current on changes in the law is vital to the client and the agent.
Anticipating the needs of the client and protecting the paper trail is a big part of the job. This support, coupled with the rules and growth in the industry, make sales happen. It’s not just a job – it is guidance and influence and the exchange of ideas from long years of experience. I cannot emphasize enough how the realtor is a goodwill ambassador. Each agent has an obligation to always speak with regard to everyone involved in a transaction.
With multiple facets involved in the completion of a deal, it is the real estate agent’s duty to seek out all opportunities to do the best job possible. Each agent must pride themselves in their focus on individual needs and diversity in product knowledge. It is also mandatory that the clients’ funds are protected.
The integrity, honesty and standards of well-trained and seasoned agents can be compared to those of a physician, always on call, never missing the diagnosis and following through on the solutions each time. The real estate code is based on human nature and knowing to always do the right thing. A passionate respect for the industry is one of the characteristics of a good agent. Closing a deal on a home and helping clients spend their hard-earned money on the largest investment that they will ever make needs serious commitment.
The real estate profession grew to be what it is today through a need to hold the hands of buyers and sellers, to protect and inform each one of their rights. We have learned to listen to the vision of each person’s request. As people of integrity, our goal as agents is to enhance the lives of those we assist, to help with our tools and resources as each situation arises and to promote communities that feel there is always help from a realtor just a phone call away.
I am very proud to be part of this process.