To the Editor:
A little mischief can be fun around Halloween, but it’s important to act responsibly whenever alcohol is involved. This October, it’s vital to enjoy responsibly and “Drink Wiser” as you’re celebrating the spookiest of holidays.
Budweiser’s new responsible drinking campaign, “Drink Wiser,” promotes the idea that responsible drinking is fairly easy.
If you plan on a boo-zy Halloween this year, take advice from Budweiser’s new “Drink Wiser” campaign and practice two specific responsible drinking behaviors:
- Plan ahead for safe rides
- Hydrate between brews
Since the launch of Anheuser-Busch’s first responsible drinking campaign in 1982, the brewer and its wholesaler partners, including Dichello Distributors, Inc, have invested more than $1 billion in national advertising campaigns and community-based programs to promote alcohol responsibility and prevent drunk driving and harmful drinking behaviors. Alcohol-related fatalities have decreased 51 percent since then, according to the U.S. Department of Transportation.
Drunk driving and binge drinking are 100 percent preventable, so make the smart choice this Halloween. Just remember to “Drink Wiser” and help make our community safer for all.
Tony Lota
Alcohol Awareness Coordinator
Dichello Distributors, Inc.
Orange